The papers pick their parties…

No surprise that ‘The Sun’ switches back to the Conservatives after a fling with New Labour and Tony Blair. Murdoch’s other newspaper ‘The Times’ has also switched back to its traditional party the Conservatives. ‘The Economist’ backs a Tory government and the ‘Financial Times’ is expected to follow suit next week.

But the big blow for Labour is The Guardian’ today backing the Liberal Democrats. This leaves just the ‘Daily Mirror’ backing Labour. Other newspapers will announce the parties they are backing this week although don’t expect any surprise backers for Labour…

Newspapers don’t have votes but they can influence some of their readership especially those still undecided how to vote.

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