Virgin Radio is back on air
I was a regular listener to Virgin Radio when it first launched back in 1993 as it played a wider range of music and a lot of indie rock. Back then the choice of radio stations was still very limited, not like the overwhelming choice of digital and online radio stations we have now.
It was taken over by new owners and re-branded as Absolute Radio. Since then I have not been a big fan of that station, you can set your watch on the time of day a song would be played each day.
So I was surprised to see Virgin Radio back and part of the revamped group of radio stations owned by the Wireless Group (Talk Sport/Talk Radio). The demographic they are aiming for is 25-44 year olds and it has already been dubbed Radio 1 1/2 as it aims to sit between Radio 1 and Radio 2’s audience. It is online and digital only, no MW or FM presence this time around.
You can see the playlist below, a mix of indie and mainstream rock, plus some more dance/beat orientated tunes. The Stereophonics still make the playlist – a staple of the original Virgin Radio:
I will give it a listen and be nice to alternate between this and online rock radio stations for a bit of musical variety.