Stoke City have announced that the Britannia stadium will now be renamed as the bet365 Stadium from the start of the 2016/17 Premier League season.
It is an initial six-year stadium naming rights agreement with the club’s owners bet365, who have also extended their shirt sponsorship of the Potters for a further three years. But maybe of more interest to fans the club are finally ‘filling in’ the corner between the DPD and Marston’s Pedigree Stands. Hurrah! Mind you what will some fans moan about now on the Oatcake message board?
This will add an extra 1,800 seats and increase the capacity to 30,000. The work will be completed in time for the start of the 2017/18 season.
Stoke City Chief Executive Tony Scholes said: “As supporters are no doubt aware the Britannia brand no longer exists and it was important that we attracted a new stadium naming rights partner.
The Premier League is watched around the world and bet365 are a truly global company. We are delighted that we have been able to reach an agreement with them over the stadium naming rights for an initial six year period, along with the extension of their shirt sponsorship agreement.”
John Coates, Joint Group Chief Executive of bet365 and Vice-Chairman of Stoke City, said: “bet365 have been pleased with the global brand exposure from our sports sponsorship agreement and we are always looking at ways to increase this. Entering into a stadium naming rights agreement with Stoke City seemed a natural fit, especially as the city of Stoke-on-Trent is home to bet365’s corporate headquarters.
We are delighted about the plans to fill in the corner of the stadium and are looking forward to what we hope will be a successful future for both the Club and bet365 with both organisations continuing to work closely together.”
Injury news Shaqiri is out of Saturday’s game against Man City, however Super Johnny Walters looks set to be available.